Customers from your neighborhood may consider your local business online, only if they can find it. Local Search Engine Optimization addresses your needs with the increase in your local businesses through the Search Engine Results Pages that is specifically targeted to a geographic region. The local intent is the main focus and queries about geographically related keywords offer the desired results in return on Google, Yahoo and Bing. To make these possible internet local listings is important with best citation. When it refers to performing in the local search well, it is narrowed down to 5 main categories namely, Website Optimization, Reviews, Citations, Google+ Local and Links.
How Citations are a Quick Win
- Citations assist customers in finding you.
- Citations have an impact on local search ranking factors as these search engines rely on your business information appearing in the databases online and its consistency.
However, as not every local business can optimize their website is acceptable, but they can create best citations using their business contact details and create citations. Creating a citation from a technical aspect is worth investing patience and time, besides is relatively easy.
Steps to create a citation
- Create ideal business listing
Prior to getting started on creating your business internet local listing, you need to put together all your business information in one place facilitating easy tracking. It should include your business name, address, phone number, website landing page details, toll free number, operation hours, description, contact name of the company, email address of the company, social media links and company images such as the logo, storefront, team, etc. Your business listing refers to your business identity and reflects your company. Make sure to create a listing reflecting that your company does and offers.
- Google my business listing
Having a listing on Google My Business implies your business has better chances to show in Google searches relating to your business, product offers, location and services. Your Google listing must be correct and all your listings should reflect same information listed on your Google+ Local Page.
- Clear Inconsistent Citations
Having consistent and best citation is mandatory to appear in the internet local listings. In case you have business in other places, your multiple listings should be appropriate so that you do not risk on losing new customers due to inappropriate contact information. Build new citation, update incorrect citation and enhance your profile. Cleaning up inconsistent citation helps and is beneficial averting any bigger mess.
- Citation Building
If your business is new, search engines cannot locate your business. Thus you must have best citation to appear on the internet local listings specifying your place in building citation profile.
- Niche & Location Citations
On creating top citations sources, develop city and industry specific citations by:
- Joining chambers of commerce and local business associations
- Joining industry related associations
- Use local citation finder to identify opportunities in your nice and location
- Get a hot spot and post a blog post to get attention.