If you’re a business owner, you know how important it is to have a steady stream of new customers to make sure your business stays profitable. There are plenty of customers in your local area right now who are looking for businesses like yours, and the chances are they’re using Google to find the businesses they want.
For you as a business owner, it’s vital that when customers turn to Google to find the local businesses they want, your business is the one they find.
Why You Need Business Listing Sites
You need your customers to find you when they search for local businesses = and that’s where business listing sites come in. Business listing sites work for your business in two ways:
- Customers who use those business listing sites to look for local businesses will find you.
- Business listing sites provide good quality backlinks to your business website, which in turn can help your Google rankings and make it easier for customers to find you.
5 Tips To Make The Most Of Business Listing Sites
Business listing sites can be a real boon for your business in terms of getting found online and raising your business profile. If you want to make the most of listing sites for your business, be sure to follow these top 5 tips:
- Choose Reputable Sites
Google is strict when it comes to backlinks. If you have a backlink from a site that’s known to be low quality or is essentially a link farm, it could damage your Google rankings. That’s why you should choose good quality and reputable business directories.
- Make Sure Your Information Is Up To Date
Out of date information makes you look unprofessional and might even make your customers think you’re not in business any more. When you get listed on business sites, make sure you give them the most up to date information on your business. It’s also a good idea to check for any old listings and have them updated or removed.
- Offer Complete Information
Different customers will want to get in touch in different ways. Some will want to phone you, some would rather email, while others would prefer to visit your premises. That’s why you should always list the most complete information about your business, including: Phone number, web address, email address, full postal address and opening hours.
- Get Rid Of Duplicate Information
Duplicate entries on business listing sites are confusing for your customers. Make sure that each site has only one complete and up to date listing about your business. All other entries should be deleted.
- Hire A Professional
Keeping on top of business site listings and citations is time consuming work. Why not hire a citation professional to do the work for you? They’ll be able to check that your listings are up to date and accurate, and arrange for the removal of any duplicates. A professional citation company can also give you valuable advice on which business listing sites are the best quality and the most likely to boost your Google rankings.
If you want to make sure your business gets found by customers in your local area, business listings sites are the way to go. Start getting listed today so your customers can find you.
