Citations are essential tools in improving local search rankings and increasing a business’ online visibility. Citations provide online references to your company’s name, address, phone number (NAP), business category, hours of operation and website URL. By listing your business on authoritative citation sites like Yelp! or Citysearch.com you can boost your local rankings even further and attract more customers.
Not all citations are created equal, however. Depending on your business category, some sites are more important than others for finding relevant citations. In this article, we’ll look at the top sites by category so you can focus your efforts on those which matter most to your success.
Restaurants and Food-Related Businesses:
- Yelp
- OpenTable
- TripAdvisor
- Zomato
- AllMenus
Home Services:
- Angie’s List
- HomeAdvisor
- Houzz
- Porch
- Thumbtack
Medical and Healthcare:
- Healthgrades
- Zocdoc
- WebMD
- Vitals
- CareDash
Automotive:
- Edmunds
- CarGurus
- Cars.com
- AutoTrader
- Kelley Blue Book
Legal:
- Avvo
- FindLaw
- Justia
- LawInfo
- Martindale-Hubbell
Real Estate:
- Zillow
- Redfin
- Realtor.com
- Trulia
- Homes.com
Beauty and Personal Care:
- Yelp
- Groupon
- StyleSeat
- SpaFinder
- Vagaro
Travel and Hospitality:
- TripAdvisor
- Expedia
- Booking.com
- Hotels.com
- Airbnb
Education and Learning:
- GreatSchools
- RateMyProfessors
- Niche
- EdSurge
- Education.com
Finance and Insurance:
- NerdWallet
- Bankrate
- Credit Karma
- LendingTree
- Progressive
Retail and Shopping:
- Amazon
- Google Shopping
- Yelp
- Houzz
- Etsy
Arts and Entertainment:
- IMDB
- Fandango
- Ticketmaster
- StubHub
- Live Nation
Sports and Fitness:
- MyFitnessPal
- Nike Training Club
- Strava
- MapMyRun
- Fitbit
Pets and Animal Care:
- Petco
- Rover
- Chewy
- PetSmart
- VCA Animal Hospitals
Technology and Internet:
- CNET
- TechCrunch
- PCMag
- Engadget
- Wired
Marketing and Advertising:
- HubSpot
- AdWeek
- MarketingProfs
- Moz
- AdAge
Construction and Home Improvement:
- Houzz
- HomeAdvisor
- Porch
- Angie’s List
- BuildZoom
Business and Professional Services:
- UpCounsel
- Clutch
- Glassdoor
- Crunchbase
Wedding and Events:
- The Knot
- WeddingWire
- Eventbrite
- GigSalad
- PartySlate
Travel and Tourism:
- Lonely Planet
- Fodor’s Travel
- Frommer’s
- National Geographic Traveler
- Travelocity
Non-Profit:
- GuideStar
- Network for Good
- Charity Navigator
- VolunteerMatch
- DonorsChoose
Media and News:
- CNN
- New York Times
- BBC News
- Wall Street Journal
- NPR
Government and Public Services:
- USA.gov
- State and Local Government on the Net
- National Archives
- Library of Congress
- Centers for Disease Control and Prevention
Fashion and Clothing:
- Vogue
- InStyle
- Elle
- Refinery29
- The Cut
Arts and Crafts:
- Etsy
- Craftsy
- ArtFire
- Handmade at Amazon
- Redbubble
Green and Environmental:
- Earth911
- GreenBiz
- Environmental Defense Fund
- Greenpeace
- Sierra Club
These are just a few examples of the top citations by category, but there are many more available to benefit your business. Do your research and identify which citation sites are most pertinent to your category and location. By listing on authoritative sites like these, you can improve local search rankings, attract more customers, and expand your company.