As a business owner, you want to show off your best reviews to potential customers. One way of doing this is by embedding reviews on your website. Not only does embedding reviews build trust with viewers and demonstrate excellent customer service, but it can also improve the perception of your online reputation. Here’s everything you should know about embedding reviews on your website.
What is review embedding?
Review embedding is the practice of displaying reviews from third-party websites, such as Google or Yelp, directly on your website. This can be accomplished using a widget or plugin which pulls reviews from an external site and displays them for you on your page.
Why include reviews on your website?
Integrating reviews on your website can have several advantages, such as:
- Enhancing Trust: Displaying reviews from satisfied customers can help build confidence among potential buyers who are considering your product or service.
- Enhancing conversions: Positive reviews can motivate potential customers to make a purchase or use your service.
- Improving Online Reputation: Displaying reviews on your website can help enhance your online reputation, by showcasing outstanding customer service and positive feedback from customers.
How to Integrate Reviews on your Website
Do you want to add reviews to your website? Learn how to embed them here!
- Select a review widget or plugin: There are various review widgets and plugins available that can help embed reviews on your website. Popular choices include Yelp Widget Pro, Google Places Reviews, and Trustpilot.
- Configuring the widget or plugin: After selecting your widget or plugin, you must configure it so the reviews you desire appear on your website. Typically, this involves connecting it to an external site where reviews are hosted.
- Customize the display: You can tailor the appearance of your reviews to match your website’s branding and design. This may include selecting how many reviews appear, their sources, and layout.
- Embed the widget or plugin on Your Website: Once configured and customized your review widget or plugin, you can embed it on your website. This may involve copying and pasting a code snippet into the HTML of your website or using a plugin to add the widget directly.
Tips for Utilizing Embed Reviews
- Select the Appropriate Reviews to Display: Be selective when choosing which reviews to include on your website. Highlight those that highlight your strengths and demonstrate excellent customer service.
- Maintain your reviews: Ensure your embedded reviews are current and reflect your current level of customer service.
- Respond to Reviews: Be sure to acknowledge both positive and negative reviews to demonstrate that you value your customers’ input.
- Utilize embedded reviews strategically: Utilizing embedded reviews on your website can be a useful tool, but don’t overdo it. Select several key areas to showcase reviews on your site such as the homepage or product pages.
In conclusion, embedding reviews on your website can help build trust, increase conversions and boost your online reputation. Select a review widget or plugin that matches your website’s branding, then embed it to showcase excellent customer service and positive feedback from customers. Make sure to select the right reviews to display, keep them up to date, respond to reviews promptly and utilize embedded reviews strategically for maximum impact.