Google Local Pack is a search feature that displays local business listings for an area. It appears as a box with a map and three businesses relevant to your query, appearing above organic results and often as the first thing users see when looking for nearby businesses.
The local pack is an invaluable asset for businesses that depend on local customers. When someone searches for a product or service near them, the pack displays nearby businesses that provide what they require. This makes it effortless for users to locate nearby establishments and compare them with others in their vicinity.
In addition to the three listings that appear in a local pack, users can click “more places” for even more options and increased visibility for nearby businesses.
The local pack is determined by several factors, including relevance, distance and prominence. Relevance refers to how closely a business’ listing matches up with the user’s search query; distance indicates its distance from their location; prominence measures how well-known the establishment is based on reviews and ratings.
Businesses seeking to appear in the local pack must optimize their Google My Business listing. This includes providing accurate and up-to-date information such as their business name, address, phone number, website, and hours of operation. Businesses should also encourage customers to leave reviews on their Google My Business listing; doing so could boost their prominence and boost chances of being included in the local pack.
In conclusion, the Google local pack is an invaluable asset for businesses that depend on local customers. By optimizing their Google My Business listing and emphasizing relevance, distance, and prominence, businesses can increase their visibility and draw in more local clients.
