Apple Maps is a widely-used mapping app that comes preinstalled on all Apple devices. With over one billion active users worldwide, businesses on Apple Maps have an expansive potential audience. One key aspect of their service is customer ratings and reviews which can significantly impact a business’ visibility and reputation on the platform.
Recently, Apple has made several updates to its Maps platform, such as revamping the rating and review system. In this article, we’ll take a closer look at what’s new with Apple Maps ratings and what businesses can expect in the near future.
Understanding Apple Maps Ratings Overview
Apple Maps ratings and reviews are similar to those on other popular platforms like Google Maps and Yelp. Customers can rate a business out of five stars and leave written reviews. The overall rating is displayed prominently on the business profile as well as in search results; the higher the rating, the more likely a business will attract new customers.
Apple Maps also displays a “Likelihood to Recommend” score, based on the Net Promoter Score (NPS) system. This score ranges from 0-10 and is determined by subtracting the percentage of detractors (those who rated a business between 0-6) from that of promoters (those who rated it 9-10).
What’s New With Apple Maps Ratings?
One of the biggest improvements Apple’s Maps platform has undergone recently is the addition of “Look Around,” which provides users with a street-level view similar to Google Street View. Along with this addition, Apple also introduced an updated ratings and reviews interface that makes it simpler for customers to leave feedback.
Apple has begun showing more detailed information about businesses in search results, such as how many times a business has been viewed and “favorited” by users.
What’s Next for Apple Maps Ratings?
Apple is constantly striving to enhance its Maps platform, and further updates may come to the ratings and reviews system in the future. One potential development could include providing businesses with more detailed analytics. At present, businesses only see their overall rating and number of reviews they’ve received; however, Apple could introduce more granular data such as customer demographics, times when reviews are most likely left, and keywords used most frequently when leaving reviews.
Another potential development could be the addition of more interactive features, such as responding directly to reviews on Apple Maps. This would bring Apple Maps closer in line with other review platforms like Google Maps and Yelp.
Apple Maps is an invaluable platform for businesses looking to reach a wide audience of Apple device users. While its ratings and reviews system may not be as well-known as those on other platforms, it still has the potential to have an immense impact on a business’ visibility and reputation. With ongoing updates and enhancements, businesses can expect Apple Maps to become even more effective in the future.
