As a local business, tracking the success of your marketing initiatives is critical to ensure you’re getting the maximum return on your investment. Unfortunately, many companies neglect tracking phone calls. Call tracking is an invaluable tool that allows you to measure campaign success and gain insight into how customers are engaging with your business over the phone. In this article, we’ll cover how to set up call tracking for your local business and why doing so is beneficial.
What is Call Tracking?
Call tracking is the practice of tracking phone calls back to their source. This enables marketers to see which campaigns generate calls and how well those leads convert into sales. With call tracking, they can gain insights into which campaigns work well and which need improvement.
Set Up Call Tracking for Your Local Business
Want to set up call tracking for your local business? Learn how here!
Setting up call tracking is simpler than you might think. Here are the basic steps to get you started:
- Select a call tracking provider. With so many available, it is essential to choose one that meets your individual requirements. Look for a provider offering local phone numbers, call recording, and call analytics.
- Once you’ve selected a call tracking provider, select an effective phone number for tracking purposes. This number will be utilized in your marketing campaigns so it’s essential that it be something local that is easy to remember.
- Once you have your tracking number, add it to your marketing campaigns. Doing this will enable you to determine which campaigns are generating phone calls.
- Analyze Your Call Data. As calls come in, your call tracking provider will record them and provide analytics on call volume, duration, etc. Utilize this data to identify which campaigns are successful and which need improvement.
Why your small business should utilize call tracking
Call tracking can provide many advantages for your local business. Here are a few of the most essential ones:
- Gain a better understanding of your customers by tracking phone calls. Doing this allows you to gain valuable insights into how customers are engaging with your business over the phone, helping identify common questions or issues and improving customer service.
- Measuring the effectiveness of your marketing campaigns. Call tracking allows you to determine which campaigns are generating phone calls and how well those calls convert into sales. This data can help optimize future efforts for improved outcomes.
- Recognize Missed Opportunities. Call tracking can help you identify missed opportunities, such as calls that go unanswered or lost sales. By recognizing these issues, you can take steps to enhance customer experience and boost profits.
- Increased Return On Investment. Tracking your phone calls allows you to identify which marketing campaigns are producing the highest ROI for your business. This helps allocate your marketing budget more efficiently and generate additional revenue for your enterprise.
Call tracking is an invaluable asset for local businesses that want to assess the success of their marketing initiatives and gain a better understanding of customer interaction over the phone. By following the steps outlined in this article, you can set up call tracking in your business and begin reaping its rewards.