Google My Business (GMB) is an invaluable tool that businesses can use to draw in local customers. One of its key features allows you to include a phone number on your profile so customers can easily contact you. However, if you’re already using call tracking numbers for marketing campaigns, you may be wondering if those same numbers can be utilized within GMB profile as well – the answer is yes – there are just a few things to take into consideration.
Before anything else, it’s essential to comprehend call tracking and how it works. Call tracking involves assigning a unique phone number to each of your marketing campaigns so you can monitor which ones are resulting in the most phone calls for your business. This allows you to measure the effectiveness of each effort and adjust accordingly.
When using call tracking numbers in your GMB profile, there are a few guidelines to adhere to. Google recommends businesses use a phone number directly linked to their business location and ensure consistency across all online platforms. So if you’re using a call tracking number in marketing campaigns, make sure it is also associated with the business location as Google may verify this information.
Another vital consideration is to ensure the call tracking number is not being utilized to manipulate search rankings or mislead customers. Google’s guidelines state businesses should not use phone numbers that redirect or lead customers to irrelevant destinations, as this can negatively impact user experience and result in a lower ranking on search results.
In conclusion, businesses can utilize call tracking numbers in their GMB profiles; however, it’s essential to abide by Google’s guidelines and guarantee the number is associated with the business location rather than being used to manipulate search rankings or deceive customers. By including call tracking numbers in your GMB profile, you can monitor the success of your marketing campaigns and make informed decisions to increase local visibility and attract more customers.