Google Guaranteed GMB listings are a new initiative from Google designed to help small and local businesses build trust and credibility with potential customers. Businesses can display a badge on their Google My Business (GMB) profile, signifying that they have been thoroughly vetted and verified by the search giant as an established, dependable business. This can be an effective tool for those seeking to stand out in their market and attract more clients.
To be eligible for a Google Guaranteed badge, businesses must pass through an extensive background check, have a GMB profile that adheres to Google’s guidelines, and be licensed and insured in their industry. After approval has been granted, businesses can display the badge on their GMB profile which will also appear in Google Maps and Search results.
To upgrade your Google My Business profile to a Google Guaranteed listing, complete these steps:
- Sign in to your Google My Business account and ensure your profile complies with Google’s guidelines. This includes having accurate and up-to-date information about your business, such as its name, address, phone number, and website.
- Google offers a background check for businesses by clicking the “Verify your business” button on their GMB dashboard. All that’s required for the process is providing some basic information about your business and paying a fee for the background check.
- Once your background check is complete and you have been approved, Google will send an email with instructions on how to activate the Google Guaranteed badge on your Google My Business profile.
- Follow the instructions in your email to activate the Google Guaranteed badge on your GMB profile. This may involve providing additional information about your business, such as license and insurance details.
- Once activated, your badge will appear on both your Google My Business profile and in Google Maps/search results.
Upgrading your Google My Business (GMB) profile to a Google Guaranteed listing can give your business an impressive boost in online presence and reputation. By showing potential customers the Google Guaranteed badge on your profile, it will instill trust and boost visibility in local search results. If you’re a small or local business looking to stand out in its market, upgrading to a Google Guaranteed listing is an effective tool that can help you meet those objectives.