One way to enhance your reputation and attract more customers is by getting review snippets in Google search results – these are those small stars or text snippets that appear next to search results showing ratings and reviews for your business.
To obtain review snippets in Google, you must utilize the aggregateRating schema markup. This markup gives search engines information about your business’ rating and reviews which can then be displayed as review snippets in search results.
Here’s how to implement aggregateRating schema markup on your website:
- First, determine your overall rating for your business by calculating the average of all reviews. You’ll need this score in order to include it in your markup.
- Choose the page on your website where you would like the review snippet to appear. Typically, this would be either your homepage or a product/service page.
- Add aggregateRating schema markup to the HTML code of a page, including rating value, review count and URL where reviews appear.
- Test your markup using Google’s structured data testing tool to confirm it is functioning correctly.
- Once your markup is in place, Google can display your business’ rating and reviews as review snippets in search results, making it simpler for potential customers to locate and select your business.
In conclusion, getting review snippets in Google search results can significantly boost your online reputation and attract more customers to your local business. By implementing aggregateRating schema markup on your website, search engines will have all of the necessary data to display review snippets correctly and increase visibility in search results.