As more consumers turn to the internet to locate local businesses, service-area businesses (SABs) must have a strong online presence. Local SEO can help SABs boost their visibility in search engine results and attract more customers to their business.
Here are some key strategies for optimizing your Small Business Bureau’s local SEO:
- Establish a Google My Business profile: Google My Business (GMB) is a free service that lets you manage your online presence across Google, including Maps and Search. Be sure to include accurate information such as your business name, address, phone number and hours of operation in every profile you create. Furthermore, select an appropriate category for your business and add photos for visual impact.
- Utilize location-based keywords: Incorporate location-based keywords into your website’s content, meta descriptions, and page titles in order to boost its visibility in search engine results when potential customers look for services in your region.
- Create Local Citations: Citations are online mentions of your business name, address and phone number (NAP). Building citations on local directories and review sites can help boost your SAB’s local SEO performance. Ensure that all NAP information is correct and consistent across all platforms.
- Encourage customer reviews: Online reviews are critical for local SEO, as they can improve your business’ visibility in search results. Encourage satisfied customers to leave reviews on your Google My Business profile or other review sites.
- Create Location-Specific Pages: If your SAB provides multiple service areas, create location-specific pages on your website for each area. Doing this will increase the relevance of your website when people conduct location-based searches and attract more customers in those regions.
By employing these local SEO strategies, service-area businesses can enhance their online visibility and draw in more customers to their establishment.
