Recently, Google's E-A-T principle (Expertise, Authority and Trustworthiness) has become a critical element of SEO strategy. E-A-T measures how well websites or businesses demonstrate their expertise, authority and trustworthiness within... read more →
When running successful AdWords campaigns for small businesses and local markets, negative keywords are just as essential as regular ones. Negative keywords refer to terms that you don't want your... read more →
As a local business owner, you are likely familiar with Schema markup and its importance for search engine optimization (SEO). Schema markup is structured data that helps search engines interpret... read more →
As a local business owner, you're probably familiar with Google My Business; an invaluable free tool that lets you manage your online presence across Google platforms like Search and Maps.... read more →
One way to enhance your reputation and attract more customers is by getting review snippets in Google search results - these are those small stars or text snippets that appear... read more →
The US local search ecosystem is composed of businesses, search engines, directories and other online platforms that work together to give consumers accurate and useful information about local businesses. It... read more →
Instagram is an effective social media platform that can assist local businesses in reaching new customers and connecting with their existing followers. With over 1 billion active users, it provides... read more →
As a restaurant owner, you want to attract as many customers as possible. With most people searching for local businesses online, having strong search visibility is essential for increasing foot... read more →
As a local business, having an effective online presence and positive reviews across various platforms is critical. While Google reviews are essential, you also need to earn reviews on other... read more →
Online reviews have become a critical tool in the decision-making process for consumers. They help potential customers make informed choices about where to spend their money and can impact a... read more →
Facebook Reviews and Recommendations are essential tools for local businesses looking to enhance their online presence and reputation. These features give customers a platform to share their experiences about a... read more →
As a local business, tracking the success of your marketing initiatives is critical to ensure you're getting the maximum return on your investment. Unfortunately, many companies neglect tracking phone calls.... read more →